The Passion Test
INTRODUCTION TO ENTREPRENEURSHIP | FIND YOUR PASSION | CONSTRUCT A BUSINESS VISION AND MISSION
To be an entrepreneur is a challenging path to walk, as many have said, it is not a sprint but a marathon. In module one, we help you move from chaos to clarity. We guide you to discover those things that are most important to you – your passions, how to stay focused and getting to grips with what needs to be put in place as you start your business journey.
MARKETING AND BRANDING
IDENTIFY YOUR IDEAL CUSTOMER | YOUR MARKETING STRATEGY | UNDERSTAND BRANDING
In this module we talk about the importance of connecting with your customer, learning to develop your uniqueness and creating a brand which builds trust and loyalty. We look at ways to keep your customers up to date, interested and your brand top of mind.
YOUR SALES STRATEGY | TARGET CONSUMERS | LEARN NEGOTIATION SKILLS
In the third module, we discuss how to turn your marketing efforts into sales. We talk about the importance of having a sales strategy, how to find customers, closing deals as well as tips and tricks on negotiating effectively.
UNDERSTAND TAX | INVEST WISELY | SAVE SMARTLY
If you are building your own business, you want to make money. In this module we share some tips on tax, accounting, investing wisely and digitisation. We will help you engage with some practical tools on the Xero app and ensure that you are well equipped to save smartly.
MANAGEMENT VS. LEADERSHIP |TIPS FOR EFFECTIVE HIRING | BUILDING A CULTURE
In this module we focus on taking the lead, empowering yourself and building a team. We share effective ways to lead and build a culture that encourages collaboration, trust and loyalty.
PITCHING YOUR BUSINESS
CREATING YOUR PITCH DECK | INVESTOR LENS | PITCHING TO INVESTORS
At some time in your business journey you will need to pitch to an investor, a bank or for attracting new talent. Developing and preparing for your pitch so that it captures and holds your listener’s attention is key. You need to know what you want, how much you want and why you want it.
The winner will walk away with R50 000’s worth of support for their business, including a year’s access to the Accelerator Programme.
This programme builds on the tools and skills learned in the workshop, and offers mentorship within a community of experts and like-minded individuals.
*Ts & Cs Apply
Top five winners:
The top 5 winners will each win a corporate identity pack (logo and business card design) for their business, as well as a Firstwatch Entrepreneurs Challenge jacket.
Top ten winners:
The top ten contestants will each win a Firstwatch Entrepreneurs Challenge jacket.
Each candidate will walk away with a Firstwatch Entrepreneurs Workshop Certificate of Achievement.