Meet the judges



Founder of Precious & Pearl and Firstwatch Entrepreneurs Challenge winner 2019. Upon winning the challenge, Mpho used her prize money to buy equipment and marketing material to grow her brand Ghemere – a non-alcoholic ginger beer brand. While the challenge helped her brand gain brand visibility that attracted new customers to her brand, the equipment she bought assisted her business in achieving consistency in its manufacturing processes. This consistency has opened opportunities for her to work with Food Lovers stores in Gauteng. Currently, her business supplies Ghemere to 3 Food Lovers stores in Sunward Park, Jabulani and Dobsonville. Following her win, she has worked with Dawn on a book called ‘Hope’ which launched last year and has been profiled on TV interviews and webinars to share her story of hope. Being part of the Firstwatch Entrepreneurs Challenge also allowed Mpho to network with some of the entrepreneurs who’d also taken part in the event. This networking led to the collaborations between her and these entrepreneurs after she’d won. Mpho’s story of hope is one that we’re proud of at Firstwatch because we believe in rewarding those who work hard, especially the dedicated, budding entrepreneurs who want to turn their business ideas into reality.

Musa kalenga

founder of monatefellaz

Musa Kalenga is a former Client Partner for Facebook Africa. Prior to that, he was the Group Head of Digital Marketing at Nedbank. He’s also been the Head of Brands for the Interactive Advertising Bureau (IAB) South Africa – an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Before his appointment with Nedbank, Musa was the Managing Director at ihop – a content, social media, influencers, as well as experiential marketing company. His endeavour with ihop was a result of a merger between the agency he founded (Monatefellaz) and a division of the Brand Leadership Group. In 2010 Musa qualified as the youngest Chartered Marketers (SA) in South Africa. Musa was voted one of the Top 200 young South Africans by Mail & Guardian. At the age of 28, Musa Kalenga is a sought-after speaker, lauded strategist and digital marketer.
Dawn Nathan-Jones
CEO of the Imperial Group’s Car Rental Division
Dawn Nathan-Jones’ career started at the age of 21 when she joined Imperial Car Rental’s co-founders, Carol Scott and Maureen Jackson. Together, the three ambitious and determined women took on other car rental giants with only five cars – and plenty of passion, grit and hard work. Her ability to continuously innovate, re-invent and drive change later landed her the coveted position of CEO of the Imperial Group’s Car Rental Division, which included a number of other car rental and associate businesses.

A dynamic entrepreneur and accomplished businesswoman, Dawn is passionate about contributing to the economic growth of South Africa and is a vocal advocate for the empowerment of women and young entrepreneurs. Her dream is to leave a legacy of social entrepreneurship with heart.