THE FIRSTWATCH ENTREPRENEURS CHALLENGE RETURNED AND WAS BIGGER THAN EVER. IN 2022, THE CHALLENGE WAS OPEN TO ALL BUDDING ENTREPRENEURS AND ANYONE WITH A BUSINESS IDEA THAT THEY WANTED TO TURN INTO REALITY.

THE SHORTLISTING PROCESS:

From all the entries, 160 candidates were selected on 7 January 2022. Those 160 candidates got the chance to attend one of the two 2-day workshops on entrepreneurship.
WHEN AND WHERE DID THE WORKSHOPS TAKE PLACE?

2-day Entrepreneurs workshop

CAPE TOWN 29TH & 30TH JANUARY | JOHANNESBURG 5TH & 6TH FEBRUARY 2022
HOW WILL PARTICIPANTS GET TO EACH WORKSHOP?
Workshops were held in 2 cities – Johannesburg & Cape Town. 160 candidates in the two cities received special invites to attend the workshops and 10 candidates from other provinces were transported in, courtesy of Firstwatch.
In the transportation and hosting of candidates, all COVID-19 protocols were followed.
HOW WERE THE 2-DAY WORKSHOPS CONDUCTED?
Each class were guided by a facilitator who worked through a series of insightful business modules. These modules were designed to help the candidates improve their business process and to teach them how to develop and grow their business.

THE FIRSTWATCH ENTREPRENEURS CHALLENGE FINALE:

Johannesburg, 20 FEBRUARY 2022

On the final night, the top 10 candidates attended Disoufeng Pub, Soweto to pitch their ideas to an audience and a panel of business experts. The winners were announced, and the prizes of R 100 000, R 50 000 and R 25 000 in cash and business support, plus business mentorship from social development enterprise Over the Rainbow for six months, were awarded to the hard-working winners. Contestants were also treated to a musical performance by local artist Terrence McKay.

THE WINNER WALKED AWAY WITH R100 000 AND SUPPORT FOR THEIR BUSINESS AND A MENTOR FOR 6 MONTHS TO HELP GUIDE THEIR BUSINESS GROWTH.

*Ts & Cs Apply.

HAVE A LOOK AT OUR 2019 FIRSTWATCH ENTREPRENEURS CHALLENGE

Meet the workshop facilitators

SANDY VAN DIJK

MODULE FACILITATOR: PASSION & PURPOSE

Sandy worked as a primary school teacher for more than 20 years. Her personal style of serving and leading people to become the best they can be has led her to become a Passion Test facilitator. Her passion is empowering young …

DARIN LOTZ

MODULE FACILITATOR: SALES & MARKETING AND LEADERSHIP & PITCHING

After completing his BCom Marketing Management degree, Darin soon found his true passion for the world of digital marketing. He’s been hooked since day one, helping small…

BUCHULE SIBACA

MODULE FACILITATOR: FINANCING YOUR BUSINESS

Buchule Sibaca is passionate about assisting entrepreneurs and SME’s structure their local and international businesses’ tax & finance operations effectively and efficiently. He is the CEO of a digital accounting and tax firm…

SESETHU GQOMO

MODULE FACILITATOR: PASSION & PURPOSE, SALES & MARKETING, LEADERSHIP & PITCHING

Sesethu Gqomo is founder and Managing Director of SG Comms, a 100% female owned Communications, Strategic Stakeholder Management…

Meet the workshop judges

MPHO MOHASWA

BUSINESSWOMAN AND 2019 FIRSTWATCH ENTREPRENEURS CHALLENGE WINNER

Founder of Precious & Pearl and Firstwatch Entrepreneurs Challenge winner 2019. Upon winning the challenge, Mpho used her prize money to buy equipment and marketing…

MUSA KALENGA

FOUNDER OF MONATEFELLAZ

Musa Kalenga is a former Client Partner for Facebook Africa. Prior to that, he was the Group Head of Digital Marketing at Nedbank. He’s also been the Head of Brands for the Interactive Advertising Bureau (IAB) South Africa…

DAWN NATHAN JONES

CEO OF THE IMPERIAL GROUP’S CAR RENTAL DIVISION

Dawn Nathan-Jones’ career started at the age of 21 when she joined Imperial Car Rental’s co-founders, Carol Scott and Maureen Jackson. Together, the three ambitious and determined women took on other car rental giants…

Workshop day 1

Module 1: passion & Purpose  

Content:

Introduction to Entrepreneurship; tools for attaining clarity; simple strategies to overcome obstacles and challenges and defining evidence that you are living your best life.

Outcome:

Personal growth; better clarity and ability to focus on challenges; increased productivity and effectiveness in the workplace.

Module 2: Sales And Marketing

Content:

Identifying your ideal customer; creating a marketing strategy; understanding branding, sales processes, sales techniques and negotiation.

Outcome:

Effective brand communication and increased productivity.

Workshop day 2

Module 3: Financing Your Business

Content:

Tax; accounting; investments and digitisation.

Outcome:

Increased understanding of basic accounting; awareness of calculated risk-taking and greater confidence in managing finances.

Leadership and Pitching

Content:

Your pitch formula; creating your pitch deck; pitching to investors – Shark Tank style.

Outcome:

Ability to work in a team and lead effectively; full comprehension of your business plan and business
potential; confidence in yourself and your ability to present to investors and finalists’ judging panel.

Prize

THE WINNER WALKS AWAY WITH R50 000 AND SUPPORT FOR THEIR BUSINESS AND A MENTOR FOR 6 MONTHS TO HELP GUIDE THEIR BUSINESS GROWTH.

*Ts & Cs Apply