“IT IS GREAT TO HAVE AN ESTABLISHED BRAND SUCH AS FIRSTWATCH WHISKY BACKING MY BUSINESS IDEA”
“I feel very good about winning the Firstwatch Entrepreneurs Challenge as it shows that all the hard work that I have been putting into my business is finally paying off,” says Mpho Mohaswa, winner of the inaugural Firstwatch Entrepreneurs Challenge 2019 and owner of Precious Pearl Brands – the company that produces Ghemere Ginger Beer. “This indicates that I am on the right track and that the judges understand my vision and see potential in my business, and it is great to have an established brand such as Firstwatch Whisky backing my business idea.”
For Mpho, winning the challenge means “more growth, brand awareness and brand visibility which will result in more sales for the business.”
You can find Mpho’s winning Ghemere ginger beer at Food Lovers stores in Sunward Park, Jabulani and Dobsonville, Soweto. Following her win, she worked with Dawn on a book called ‘Hope,’ which launched last year, and Mpho has been profiled in TV interviews and webinars to share her story of hope.